Who Are We?

Your Guide

Hello! My name is Jimmy Nishida-Adams. I live in Ito, Izu’s largest city (population 70,000).

As a history enthusiast, writer and storyteller, I love exploring Izu and discovering its stories, people, and places. As a teacher, I love to share the beauty of Izu and its important place in Japanese culture and history. I look forward to learning from you as you compare the old and the new Izu and learn what makes it unique.

Come and discover the charm of the Izu Peninsula!

Our Mission

To show you the natural and cultural beauty of Izu and how an appreciation of Izu will give you a deeper understanding of Japan.

Our Core Values